ALLIANCE FACTS
PRINCIPLES AND STRUCTURE OF RENAULT-NISSAN ALLIANCE
Signed on March 27, 1999, the Renault-Nissan Alliance is a unique partnership of
two global companies united for performance and linked by cross-shareholdings. It
is based on two founding principles:
I. Developing all potential synergies by combining the strengths of both companies
through a constructive approach to deliver Win-Win results
II. Preserving each company’s autonomy and respecting their own corporate and
brand identities
The Alliance develops and implements a strategy of profitable growth and sets itself
the following three objectives:
• To be recognized by customers as being among the best three automotive
groups in the quality and value of its products and services in each region
and market segment.
• To be among the best three automotive groups in key technologies, each
partner being a leader in specific domains of excellence.
• To consistently generate a total operating profit among the top three automo-
tive groups in the world, by maintaining a high operating profit margin and
pursuing growth.
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